Big Timber
Defining the look, feel and visual identity of a corporate brand effects the overall tone, market positioning and inherent value. For this project, it was important to carry over the environmental influences of the geographic location - sweeping plains and the grandeur of the Montana skyline. Blending earth tones with clean graphic visual shapes makes this brand modern and imparts a balanced elegance not usually associated with this industry. Critical details are aligning the complete brand style to the suite of communication deliverables: Logo lockup, brochure, web page and stationary.
