Graphic Design & Illustration
Many of my projects involve customized illustrations which need to be used in a variety of end deliverables, formats and sizes. Designing a limited spot color beverage package and identity is vastly different than assets for an animation, embroidery or web campaign. Understanding these requirements, their effectiveness, and limitations determines how to create a successful solution. This small showcase presents my diversity of style, understanding market trends, demographics, production parameters and how the final design effects the message to the target audience.