Optum Case Study
Short masterclass in shortboarding and the art of story craft.
Explore, Define, Create Connect - Modern Story Craft
Presentations cannot be underestimated in their direct relation to affect the voice of brands, both internally and externally. I am practiced and versed at creating custom high-end executive, events, sales and marketing presentations for Fortune 100 top tier leaders like: Microsoft, AWS, VCE, EMC, Dell EMC, HP, F5.
Many of these required providing critical business consultative services advising on strategy, market positioning, market perception, brand awareness, brand voice and defining their brand visual design. In addition to the ownership of projects, many included developing messaging, as well as writing the speaker narrative which built the cohesive messaging relationship to the overall story arc.
Seeing The Whole Story Arc: Content, Positioning & Strategy
I use a process of Story mapping to create a step-by-step collaborative dialogue for communicating the strategy and positioning. It acts as a tool to evaluate the complex inter-relationships of a story and how arranging key message points effects the whole. Please see the Optum case study to see this process.
Below is a small collection of the various executive, technical, sales and marketing presentations that show my ability to design specifically to the subject matter and brand. They represent in-depth, high-touch presentation craft involving strategy to define differentiator, positioning of value, storyboarding/story mapping to shape the narrative, writing content-to-context relations, and highly customized visualization (complex animations designed to distill complex information).
HP Helion sales/marketing story craft: strategy, positioning of differential, storyboarding/story mapping, written narrative and custom visualization.
Dell EMC sales/marketing story craft: strategy, positioning differential, storyboarding, narrative and highly customized isometric illustration animations.
Xbox event marketing story craft: custom visual design and branded development.
Xbox executive tier marketing program presentation template: data graphics, case studies, demographics, and custom visualization.
Intellectual Ventures sales/marketing story craft: strategy, positioning, storyboarding, narrative and custom visualization.
Jabra sales/marketing story craft: strategy, positioning of differential, storyboarding/story mapping, written narrative and custom visualization.