Mac & Jack's

I have had the pleasure of working with Mac & Jack's for over 10 years in designing, developing and elevating their brand through customized labels, seasonal labeling, promotional, and select marketing solutions. Often, projects begin with just a general word or outline of where the label or promotional is to begin. My task is to design options which build upon the initial family brand template I had developed.

The template

I started the branding of Mac & Jack's with a rework of the original African Amber. This created a template system which all labels follow to create a cohesive family.

Design variations

The process of designing and developing new labels involves working through styles and designing approach options. Diversity is key for this consumer driven market.

Each label a unique design

All of the labels I create for Mac & Jack's are pure vector files. This is a key factor in the print and promotional aspect, as all of the art needs to be able to be re-scaled for trade shows and various promotional solutions.