Mac & Jack's

I have had the pleasure of working with Mac & Jack's for over 10 years in designing and developing all of their regular and seasonal labeling, promotional, and select marketing solutions. Often, projects begin with just a general word or outline of where the label or promotional is to begin. My task is to design options which build upon the initial family brand and continue to drive consumer loyalty and interest.

The template

I started the branding of Mac & Jack's with a rework of the original African Amber. This created a template system which all labels follow to create a cohesive family.

Design variations

The process of designing and developing new labels involves working through style and design approach options. Diversity is key for this consumer driven market.

Each label a unique design

All of the labels I create for Mac & Jack's are pure vector files. This is a key factor in the print and promotional aspect, as all of the art needs to be able to be re-scaled for trade shows and various promotional solutions.