MICROSOFT AZURE SYNAPSE

I worked cross functional with the Microsoft Azure Marketing Team (Azure Synapse) as the lead Sr. Art Director, Sr. Graphic Designer, Sr. Illustrator, and storyteller. My roles focus was to work directly with engineering and marketing content owners to create the sales, marketing and social media deliverables.
My roles engagement encompassed:

• Conceive, conceptualize, apply design-thinking, working with abstract information to reimaging how to present highly technical information to non-technical audiences, including B2B customers, partners and Microsoft top tier executives.

• Design and communication the methodology and reasoning of my design approaches for highly customized executive, sales and marketing presentations, graphics, infographics, illustrations, static, motion graphics and video content for social media, advertising, newsletters, emails.

• Redefine and elevate the brand to increase acceptance and expand the viewership recognition of the product / platform.
  
  I was specifically selected for this role for the ability to create customized brand isometric illustrations, evolve the brands visual aesthetics and collaborate in the narrative/communication writing and positioning.
  
  Result - solutions directly heighted the awareness of Azure Synapse's value within the Azure platform.
  
  Below is a collection of some of those solitons and their application.