MICROSOFT EVENTS

I have the opportunity to be the on-point Creative Director, Art Director, Visual Designer and Executive Presentation Designer for many Microsoft live, hybrid and recorded events.
My direct participation involves understanding the events core audience, products, marketing objectives and developing the entire event visual identity and comprehensive branded deliverables.
Direct services provided:

• Creative lead in the concept, design and production of entire event brands that inspire excitement, create brand loyalty and strategic brand enthusiasm.

• Working with top tier executives, track content owners, account, project managers and sponsors to conceptualize, design and produce executive keynotes and breakout sessions aligned to the event branding.

• Concept, design and production of events:
  - Master PowerPoint event templates
  - Digital/printed marketing and social marketing engagement
  - Animated motion graphics for social and recorded video integration (Titling, bumpers, and infographics)
  - Stage graphics, posters, wayfinding signage, hero images and banners, emails and interna/external communications
  - 3D renderings of event booth spaces / environments to present an accurate scaled representation for on-brand graphics and communication with production team of intended construction
  - Project management and organization, tracking, validation and approval of multiple deliverables in often tight timelines with overlapping priorities.
  
  Results - Each successive year, these events have outpaced the prior in engagement, positive poll results and desire to participate.
  
  Below is a small collection of event branding designs showing diversity of customization and 3D booth designs / renders presenting how brands are expressed as an event experience.