My role with the Azure PIE team (Production Infrastructure Enginering) was a communications role involving design development and production of custom marketing deliverables to amplify and expand the brand and awareness of the teams’ contributions. As part of the branding aspect of the role, I presented new concepts for the team.
This encompassed understanding the team’s role within the Azure organization and their specific function.
First step in branding ideations is to determine the organization’s category of contributions in relation to their mission statement, then design visual cues which can relate the actions.
Mission statement: “Building tools that monitor performance of global scale applications, delivering comprehensive solutions which collect, analyze, and proactively identifying issues affecting the resources they depend on”
Breaking that down into contributions:
4 Major focus areas: Develop | Support | Operate | Improve
4 horizon sites: Site Reliability | Engineering | Performance | Security
4 outcomes: Products | Platforms | Patterns | Practices
From these correlations, I developed visual designs which represented the contributions and actions. This also included designing and presenting how thier color pallet was structured and how an expanded color pallet would fit
