Microsoft Surface

My Creative Lead role positions me to work directly with the Microsoft Surface Commercial team to conceptualize, design and produce sales and marketing communication tools.
The work involved understanding the core product line up (Microsoft Surface Devices) and working with marketing content owners to elevate the sales position and means of telling the stories for commercial customers, internal sales, marketing and partner programs.
For this process, I use my storyboarding methodology to map out product-to-audience relationships, create the fundamental story arc and build content-to-context bridges to connect the overall concepts.
The process includes presenting the strategy, positioning and narrative of marketing concepts, then defining the visual style and singularly creating the end deliverables.

Below are 3 examples that showcase this process:
Video # 1 . Microsoft Surface Commerical Security.
Presents an overview of my singular workflow: Storyboarding process to create and map out the overview and develop the over aching principles of differentiator to value relation, Writing the narrative which supports the strategy and position, while proposing branded visual style to tell the story. Finally creating all graphics and production for the final deliverable.

Videos #2 & 3. Micrsoft Day in the Life video series produced for the Microsoft Surface Commercial team. Two of a four series video champaign.
My role was direct hands-on to collaborate with the client and project/production team to map out the overall objective, create individualized storyboards to show correlation of device differentiators and specific scenario value, establish the narrative-to-key visual relations, define the style and tone of the video shot, create critical shot list and work side-by-side with the team on final production.