Microsoft Surface
My Creative Lead role positions me to work directly with the Microsoft Surface Commercial team.
The work involves understanding the Microsoft brand and core product line up (Microsoft Surface Devices) and collaborating with executive tier speakers, sales and marketing content owners and program managers in conceptualizing, design, and producing marketing tools.
The projects and deliverables cover several of my capability categories acting as the on-point for:
Art & Creative Direction - hands-on creation of global marketing tools
Brand strategy, evangelism and elevation
Graphic (static and motion), Iconography & Infographics
Executive, Sales and Marketing Presentation Story craft
Messaging and narrative writing to support the strategy of my marketing positioning
Results - delivering best-in-class design solutions to elevate the sales positioning and directly increase program value and visibility.
Video # 1 . Microsoft Surface Commerical Security.
I worked directly with the Microsoft Surface Commercial team to create several technology and device specific sales, and marketing presentations: Managment, Deployment, Security and Surface Hub. The video below shows an overview of my singular workflow:
Storyboarding to map out the overview and development of the over aching principles - establishing the differentiation of value relation
Writing the narrative to support the strategy and position
Developing and applying the branded visual style to tell the story
Creating all graphics and production for the final deliverable
Result - The strategy, positioning and story mapping has been continually applied to next iteration sales, marketing and event campaigns, and the visual representations are still being used today.
Videos #2 & 3. Micrsoft Day in the Life video series produced for the Microsoft Surface Commercial team. Videos shown are two of a four series video champaign.
My role was direct hands-on:
Collaborate with the client and project/production team to map out the overall objective
Create individualized storyboards to show correlation of device differentiators and individual scenario value to industry persona
Write the initial narratives to establish the differentiators, value and objective
Define the style and tone of the video shot
Create critical shot list to visually align narrative to video relation and work with the final production team
Result - The Micrsoft Surface Commercial, Day in the Life series has received broad viewership and has been used as a critical sales tool for B2B device sales.